My name is Kim and I want to help you make whole food plant based eating simple, easy, & delicious so that you can make it a long term lifestyle to create your best health & life!

What is a Whole Food Plant Based Diet?

Whole Food Plant Based (WFPB) is a diet centered on whole plant foods that are minimally processed, and not eating so much or any, animal products, dairy, and processed foods.  I encourage you to make whole plant foods the center of your diet instead of an afterthought.  This is the opposite of the Standard American Diet (SAD) where 90% of calories comes from meat, dairy, eggs, & processed foods.  Let’s flip the script and put whole plant foods front and center!

Most all chronic diseases are caused by poor diet & lifestyle – diabetes, obesity, heart disease, Alzheimer’s, autoimmune disorders, arthritis, cancer, and more – are over 90% preventable & in many cases reversible.  Only 5-10% of all cancer & even Alzheimer’s can actually be attributed to genes.  “Genes may load the gun, but diet and lifestyle pulls the trigger.”

While the most health benefits come from eating as close to 100% whole food plant based, we are all on different journeys and transitioning can take time.  Progress not perfection!

WFPB is all about your best health & longest life.  By eating mostly nutrient rich whole plants rather than calorie dense, nutrient poor foods, you’ll lose weight & feel great.  Just the way nature intended!

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Get you FREE Plant Based Diet Beginner’s Guide to help you understand what foods to eat more of and what foods to avoid to have your best health and weight.

Plus, you’ll get my weekly Simply Plant Based Kitchen newsletter where I’ll send you new tips & recipes to make plant based eating simple & easy.

how to start a whole food plant based diet



Learn more about what a whole food plant based diet can do for you in this FREE online class called “How the RIGHT plant based diet can help you improve your health, lose weight, & feel AMAZING!”

You’ll learn not all plant based diets are created equal, the best way to switch to a plant based diet, the best foods to eat and the ones to avoid, and how to make this a lifestyle that lasts and not another failed diet.

quick and easy whole food plant based recipes 30 minutes or less

Want to get started cooking whole food plant based with 30 minutes recipes?

Get your Quick and Easy Plant Based Power Pack and spend less time in the kitchen and more time enjoying delicious & healthy whole food plant based meals.  Includes tips to transition to without overwhelm, a 14-day meal plan, grocery list, & over 50 easy recipes!


quick and easy whole food plant based recipes 30 minutes or less

Hey there, I’m Kim!

Hi, I’m Kim Murphy and I’m a Certified Plant-Based Health Coach!  I’m also a wife & mom, and I started Simply Plant Based Kitchen because I wanted to help busy people like you know how simple & easy whole food plant based eating can be!  If I can do it, YOU can do it.  Seriously.

My turning point was when my father passed away from Alzheimer’s.  I didn’t want that to be my future and I now know that all the chronic diseases are actually PREVENTABLE with our food!

Whether you’re dipping your toe into plant-based eating or you’re 100% all-in, you won’t find any judgement here.  I just want to make it easier for you to rock this for life!  

I’ve received my Plant-Based Nutrition Certificate through eCornell and the T. Colin Campbell Center for Nutrition Studies, as well as my Health Coaching Certification from the Institute of Integrative Nutrition.  I continue to research and study all the amazing doctors who are spreading the truth about health and diet – Dr. Fuhrman, Dr. T. Colin Campbell, Dr. Thomas Campbell, Dr. Caldwell Esselstyn, Dr. Greger, and more.



Don’t forget to grab my FREE Plant Based Diet Beginner’s Guide to get started TODAY!

how to start a whole food plant based diet